When I decided to self-publish my debut novel, The Way of the Cicadas, I turned to my experience and tried to replicate the marketing motions I’d helped with in the past. In the process, I encountered all the ways that indie books need to be marketed differently—both due to budget constraints and gatekeeping and due to market differences.
When I decided to self-publish my debut novel, The Way of the Cicadas, I turned to my experience and tried to replicate the marketing motions I’d helped with in the past. In the process, I encountered all the ways that indie books need to be marketed differently—both due to budget constraints and gatekeeping and due to market differences.